Project Description

BRAND NAME: AO SEN
OUR PRODUCT: DRINK = MEDICINAL MUSHROOMS + HERBS/ COFFEE.
Meaning of the Name:
“Ao” = POND
“Sen” = LOTUS is Vietnam’s national flower, a symbol of divine beauty. The Vietnamese have a famous folk poem meaning that “In the pond, nothing’s more beautiful than lotus, the flower of the dawn”. The elegance of the lotus is often cited in the Vietnamese folk songs and poems.
To Vietnamese, Lotus is known as an exquisite flower, symbolizes the purity, serenity, commitment, and optimism of the future as it is the flower which grows in muddy water and rises above the surface to bloom with remarkable beauty. This symbolizes that, even when it is surrounded by dirt and impurity, it can still grow proud and beautiful. Lotus is also a symbol of a talent, genius.
“AO SEN” will be embraced and people will be attracted by its light of love, the purity of grace- in the middle of London sky – which means whenever customers step in and out, they can wash out the dirt of the outside world, they can forget all the pressure, feel comfortable to take off their masks as they come to “AO SEN”, they can be themselves, they can be as who they want to be.
“Ao Sen”- “Sen” got inspired from the “S” – this is the “S” shape of Vietnam on the world map.
This matches our strapline “Escape in Euphoria”. In this way, they can sit back and relax in our surroundings, not just physically but also mentally, emotionally and spiritually surroundings, more beautiful.
The word “Sen” can be pronounced as “Senses” which emphasizes on the 6 different senses our Brand tackling. The sense of smell, taste, hearing, touch, feeling. Our marketing slogan could be “Ao Sen – awake your senses”
The word “Ao” can be pronounced as “Our”- make people feel as “Ao Sen” = “Our Sen” which is the place they belong to.
“Ao” could be pronounced as “Àh Ốh” which mean “Wow”-A wow factor. Another Marketing slogan we had thought of was “Ao Sen is awesome”.