How to design a logo in 5 steps
September 7, 2018
Creative Logo Process
September 7, 2018

Consider Proportion & Symmetry

Some people can get carried away with discussions of proportion and symmetry (see the new Pepsi logo pitch), but if we strip out the crazy, there’s still some important lessons here. Consider the new Twitter logo as an example:

Here circles aren’t used to convince you of some strange cosmic tale that makes no sense, they’re simply used as a guide to create a well balanced logo with consistent curves and arcs.

Despite the fact that the bite seems to violate the symmetry of the Apple logo above, if we dig deeper we can see that there was still a lot of through put into proportion and symmetry here (image source):

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