Consider Proportion & Symmetry
September 7, 2018

Creative Logo Process

The title clearly suggests that we have selected probably the best and most creative logo concepts from the web. I am sure that you will enjoy my compilation of design ideas and get inspired to create your own.

Do you have any doubts about the importance of logo design for building a brand identity? I don’t think so. It is something that you must have heard million times. And only the laziest bloggers aren’t discussing it yet.

Let’s start with the essentials of the creative process and discuss the best ways to come up with a logo that can impress. 

  • Learn from others

The more you see, the better are your chances to jumpstart the creative process.  Where do you go when you need ideas for designing a logo? I like Dribbble, Behance, Deviant Art, and Logo Gala. 

  • Study the brand

Designers who are commissioned with creating visual identity never work in a vacuum. Ask your clients what they think about their target audience, niche, main competitors, and overall marketing strategy of the business. You also need to know what the clients cherish in the history of their brand and ask them about their attitude to the branding conventions in the industry.

  • Make drafts

When you’re done with homework, start brainstorming and drawing as many sketches and drafts as you can.  Create many versions that are different in style and stories they tell. Then ask your clients to give you feedback and choose the best draft.

  • Strive for perfection

Now it’s time to experiment with types, colors, and form. Take the image the clients have approved and make it balanced and ownable. Many logos are simple and even catchy but we tend to remember only those that can speak to our most basic emotions.

I also want to share with you what the latest  design trends for 

  • Responsive designs that look perfect on all screens
  • Contextual ones that adapt to different backgrounds and layouts on the website
  • Inspired by architecture and mechanics
  • Sketchy and full of color
  • Thoughtful and deeply metaphoric
  • Chaotic and messy typography
  • Made on grids and mosaics
  • Patterns, layers, and negative space typography in logo designs
  • Monograms
  • Minimalistic or scattered geometry
  • Overlays and multicentric shapes
  • Micro-lines, thick lines and doubles combined
  • Fades, shadows, and gradients
  • Warped and ruined forms

As you can see, designing a logo can be tricky and time-consuming. Can you make the creative process easier for yourself while still getting the best results? There are many resources to help you out. If you already are in the design business, the top-quality   logo templates we have created at Pranjtech will boost your productivity. With the help of our templates, you will get the same or a better result than if you were designing that logo just by yourself from scratch.

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